About us

Mission Statement:

Give the young generation of fighters a platform to share their story, while celebrating the passion and heritage of boxing through performance and lifestyle apparel.

Brand Values:

CONFIDENCE

Our brand inspires confidence, empowering men to embrace their presence with unwavering charisma.

HERITAGE

Embrace the timeless wisdom of honoring our elders. Our brand pays tribute to the legends who paved the way for the next-gen combat enthusiasts. We celebrate history with vintage aesthetics and modern designs, bridging the gap between 'old-school' and 'new-school.'

DRIVE

Every person has a unique journey, shaped by their past, and enriched by their experiences. Yet, we all possess an inherent desire to pursue our passions and leave a lasting impression. Irrespective of who they are, our brand empowers individuals to unleash their drive and make a bold fashion statement.